3/27/2023 0 Comments Vienna corned beef![]() ![]() ![]() In return, the vendors agreed to sell only Vienna products, and to advertise the Vienna name at their stands. Vienna began to seek out hot dog vendors to sell its products, often finding them locations, providing signs, and teaching them selling techniques. Vendors discovered that they could combine the two and sell the sandwich for a nickel. Frankfurters, for example, could be bought for as little as a penny apiece buns, too, cost a penny. Prices dropped as people had less and less money to spend. The Great Depression had an unexpected effect on Vienna's business. Vienna soon expanded its line to included non-kosher foods as well. Before long Vienna's kosher products were sold throughout much of the country. The jobber maintained a stock of Vienna products to deliver to stores in his area, permitting quicker delivery and more widespread distribution. The company began to hire jobbers, beginning in Detroit around the turn of the century, to distribute its products. The company also became active outside of Chicago. Peddlers' routes carried Vienna's products to a steadily growing list of clients. Soon the Vienna Company began selling to other retailers, and the company's reputation spread throughout Chicago. The Vienna Company's sausages, in keeping with dietary laws associated with kosher food preparation, were 100 percent beef, distinguishing them from the more common pork and pork/beef blended sausages, and rigid supervision and inspection of their products assured consistency in quality. ![]() These products were sold in a retail store at the front of their shop. Sausages, along with other kosher delicatessen products, such as frankfurters, knockwurst, pickled corned beef, salami, and bologna, formed the early core of Vienna's line. Ladany and Reichl opened their first facility, adopting the name Vienna Company to emphasize its link with the Austrian city, which was considered by many at the time to be the capital of sausage-making. The occasion of the World's Fair/Columbian Exposition in 1893 brought the pair to Chicago, where their products sold successfully enough to convince them to remain in that city. Sausage-makers Samuel Ladany and Emil Reichl emigrated to the United States from Austria-Hungary in 1890. The company also owns and operates ten distribution centers in the Southwest and Southeast and exports its products to licensees in Germany, Japan, Hong Kong, Mexico, and Canada. In Chicago, where Vienna generates roughly 40 percent of its annual revenues, there are some 1,500 licensed Vienna Beef sellers. Approximately 15 percent of its 1994 sales of $95 million were generated through retail channels: Vienna's primary market is foodservice, with sales to licensed Vienna Beef vendors forming the bulk of its business. and its subsidiaries produce and distribute its famous Vienna Beef hot dogs and nearly 900 other products, including deli meats, soups, condiments, breads, and desserts. ![]()
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